BORN IN THE ROCKIES

There’s a majestic place that inspired Coors Light to brew a better light beer. So we decided to showcase just how epic this place is, using a voice just as distinct (Bryan Cranston) to remind consumers why being born in the Rockies matters.

THE COLD ONE

To develop engaging content for the online crowd, we introduced the guru of all things cold-filtered, The Cold One. He’s a wellspring of sage-ish wisdom you never knew you needed.