WAKE UP YOUR MMOJO

How do you get Millenials to think of Minute Maid Orange Juice as more than just a breakfast drink? You connect it to something they truly care about – their social allure. So we positioned the ‘feel good’ citrus zip of OJ as a social catalyst. Because people like people who feel good.

What's the state of your own MMOJO? With the MMOJO Analyzer app Millenials could see how well their online MMOJO stacks up to others.