WAKE UP YOUR MMOJO

How do you get people to think of orange juice as more than just a breakfast drink? You connect it to something they truly care about – their social allure. So we positioned the ‘feel good’ citrus zip of Minute Maid OJ as a social catalyst. Because people like people who feel good.

What's the state of your own MMOJO? With the MMOJO Analyzer app people could see how well their online MMOJO stacks up to others.